New Project Launch - Encore Louisiana

By: Michael Lipe, creative director, September 30, 2009

Have you ever wanted to vote for the top destinations in Louisiana? Well, Maxon Media has teamed up with the Encore Louisiana Commission through the St. Lieutenant Governor’s office to produce EncoreLouisiana.com, an online resource for boomers and beyond.

An initiative that combines parts economic development and tourism, the Encore Louisiana website’s primary goal is to educate the over 50 demographic on the wonderful beneifts Louisiana has to offer, on a variety of levels. The technologival challenge for this project was to create a secure online voting system for a demographic that is not as tech-savvy as their younger counterparts. But, as the intial results come pouing in from people of all ages, it seems to be working quite well. There is something really gratifying about seeing a 92-year-old man successfully vote in an online survey on the state that he has spent his entire life.

One of the highlights of the project was the launch party which took place at the WWII museum in New Orleans. Here are some pictures of the event. What an amazing place. It was great to have Lt Gov. Mitch Landrieu there to help kickoff the project and to personally give him a tour of the site. I highly encourage you to check it out, and take a minute to vote in the online survey. Phase II will be coming out in December with the results of the survey.

Special thanks to Heather Reggio-Finke and Helen Foster who made this not only made this project very manageable, but a lot of fun too.

Here is the press release from the Encore Commission.

And here is the website:
www.encorelouisiana.com