Okay I admit it. I can’t wait to see the new Pixar animated film WALL-E.

By: Michael Lipe, designer, June 27, 2008

I remember when I first saw the initial trailer for Pixar's new animated film Wall-E. I was immediately capitvated by it. As they usually do, the story was very vague, but in the most subtle way possible, they lured me in to this amazing film. I do find it amazing that the directors, producers, writers, animators, editors and eveyone else associated with these types of films are able to dedicate literally years of their life to one project. The quality of product that they produce is not as much in the technical prowess of the animation (although it is breathtakingly amazing). It is the quality of the stories that they are able to tell, and the depth they are able to create in these characters that are fictional in every sense of the word. That is why I love Pixar movies, maybe more than any other studio.

A key element of great design is to never let the style overcome the substance. The result will be shallow and ultimately forgettable. These movies last far beyond the "wow" factor of the visuals, and when it comes to great multimedia design, regardless of the subject matter, it should model that pattern however possible. Concept really is king.