http://maxonmedia.net/index.php The Maxon Media web blog where we discuss our work, trends and technology that make sense in the real world for our clients and community en admin@maxonmedia.net Copyright 2008 2008-06-28T02:48:00-06:00 http://maxonmedia.net/index.php/site/okay_i_admit_it_i_cant_wait_to_see_wall_e/ http://maxonmedia.net/index.php/site/okay_i_admit_it_i_cant_wait_to_see_wall_e/#When:02:48:00Z I remember when I first saw the initial trailer for Pixar's new animated film Wall-E. I was immediately capitvated by it. As they usually do, the story was very vague, but in the most subtle way possible, they lured me in to this amazing film. I do find it amazing that the directors, producers, writers, animators, editors and eveyone else associated with these types of films are able to dedicate literally years of their life to one project. The quality of product that they produce is not as much in the technical prowess of the animation (although it is breathtakingly amazing). It is the quality of the stories that they are able to tell, and the depth they are able to create in these characters that are fictional in every sense of the word. That is why I love Pixar movies, maybe more than any other studio. A key element of great design is to never let the style overcome the substance. The result will be shallow and ultimately forgettable. These movies last far beyond the "wow" factor of the visuals, and when it comes to great multimedia design, regardless of the subject matter, it should model that pattern however possible. Concept really is king.     Technology 2008-06-28T02:48:00-06:00 http://maxonmedia.net/index.php/site/maxon_launches_rebranding/ http://maxonmedia.net/index.php/site/maxon_launches_rebranding/#When:15:09:00Z The 2008 LSU Tiger Tour is underway and Maxon Media once again this year was able to provide the multimedia video intro for the event. For the fourth consecutive year, Maxon Media has designed and produced the :60 Tour Intro that features high energy video clips, and great sound effects to get the crowd fired up for the event. LSU coaches and administrators speak at every tour stop and its a great time for LSU fans across the region. Many thanks to our friends at LA Post and Ford Soundesign for their efforts in helping with the production. This intro was inspired by the cool new Gatorade ad campaign that take the still-action photographs and convert them into 3-dimensional compositions. The subtly to the movement combined with the key motivational phrases are what give the presenation real impact. I have always been a fan of the image campaigns that Gatorade has developed, as they always seem to be on the leading edge of applying subtle use of the latest technology. They are amazing example of executing a first-rate image campaign and their product marketing, packaging and media are always ahead of the curve.Implementing video and audio files into your website is a great way to showcase your work to existing and potential clients. Give us a call if you would like to discuss converting your commercials, video presentations or audio files into a format that is web-friendly and work for you beyond traditional broadcast media outlets. Our Work 2008-05-06T15:09:00-06:00